November 2020 marked a milestone for MASSHIRO&Co. with the completion of its first physical store. The project saw the integration of concept and floor planning, developed in close collaboration with the creative team. From the initial construction to the interior, every detail including environmental graphics and merchandising displays was curated to define the brand’s physical presence, a vision maintained through consistent visual merchandising throughout its debut year.



2020 MASSHIRO&Co.
ASHTA District 8
Jakarta, Indonesia TYPE    Retail Popup